Linking and promoting your paid podcast

Many creators offer free and paid versions of their podcasts, and these shows live on separate pages in Spotify. 

Add a banner on your free podcast page to promote the paid version to your Spotify audience.

  1. Be sure to claim both your free and associated paid podcasts on Spotify for Podcasters using the same Spotify account.
    • Note: This is only available to podcasters that don’t host their podcast with Spotify for Podcasters.
  2. Log into Spotify for Podcasters, click your name in the top left and select your free podcast from the list.
  3. Under your show’s analytics numbers, click the Details tab.
  4. Click +Link your paid podcast.
  5. Choose your paid podcast and click Add banner.

Where can I see the banner?

Banners are rolling out to all listeners over time. You can check out your free show page on Spotify’s iOS or Android apps.

How do I remove the banner?

In Spotify For Podcasters, visit Details and then Podcast Settings and click the Remove Banner button next to Promote Paid Podcast.

Can I promote more than one paid podcast or other shows?
No, currently you can only promote one associated paid podcast on your free show page.

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